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Apple’s Strategic Pricing Amid Tariff Pressures Sets Stage for $2K iPhones
Apple’s Strategic Pricing Amid Tariff Pressures Sets Stage for $2K iPhones
23
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BTCCSquare news:
Apple is methodically conditioning its customer base for premium smartphone pricing, with analysts noting the iPhone 17 Pro's launch at $1,099—a $100 increase from its predecessor. The tech giant's pricing strategy reflects both inflationary pressures and geopolitical trade tensions, particularly US tariff policies on Chinese imports under the TRUMP administration.
Since the $1,000 iPhone X debuted in 2017, Apple has incrementally pushed price ceilings while maintaining demand elasticity. The base model now commands $799, $100 above its 2017 counterpart. This calibrated approach demonstrates Apple's mastery of premium market positioning, even as component costs fluctuate.
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